Defying the Crowd: Simple Solutions to the Most Common Relationship Problems

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Simon and Schuster, 15 янв. 2002 г. - Всего страниц: 336
World renowned psychologist Robert Sternberg presents a fresh and compelling picture of the creative process from the inception of an idea to its ultimate success. With illuminating examples, Sternberg reveals the paths we all can take to become more creative and shows how institutions can learn to foster creativity.

“What is creative is new and often brings about positive change. But what is new is also strange, and what is strange can be scary, even threatening—which is why ‘they’ don’t want to hear it. But they are unwise not to listen, for the creative person with original ideas is the one who, with support, will advance and improve the milieu to the benefit of all.” —from Defying the Crowd
 

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Preface
Motivation
The Tyranny of Testing
An Investment Perspective on Creativity
Investment Strategies
Evaluating Investments
Buying Low and Selling High Is a Way of Life
Expect to Be Ignored or Even Actively Opposed
Some Empirical Findings about Mental SelfGovernment
Willingness to Take Sensible Risks
Openness to Experience
Extrinsic Motivation and Creativity
Other Kinds of Motivation Involved in Creativity
Creativity as an Interaction Between the Individual and the World
The Creative Spirit
Epilogue

The Basics of Problem Solving
Making Good Ideas Work
The Role of Thinking Styles in Creativity

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Robert Sternberg is an American psychologist, and psychometrician, Professor of Psychology and Provost at Oklahoma State University. He was formerly the Dean of Arts and Sciences at Tufts University, IBM Professor of Psychology and Education at Yale University, and the President of the American Psychological Association. He is a member of the editorial boards of numerous journals, including American Psychologist.

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