Levi Strauss and CoArcadia Publishing, 2007 - Всего страниц: 127 When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis invented the very first blue jeans, which were soon worn by working men from Los Angeles to Laramie. Strauss parlayed his business acumen into social progress by giving back to his community and embedding a company culture committed to positively impacting society. In this spirit, the Levi Strauss Foundation was created after World War II, formalizing the philanthropic work started by Strauss himself a century earlier. All the while, the company has evolved with successive generations of family owners, expanding product lines to meet the ever-changing needs of consumers around the world. |
Содержание
Acknowledgments | 6 |
A New Foundation | 39 |
A Western Icon | 59 |
The Denim Family | 73 |
Peace Love and BellBottoms | 91 |
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AMERICA'S FINEST OVERALL American Archives back pocket Battery Street Bib Overalls Blouses Blue Denim Bob Haas Boys business partners California catalogs celebrate company's consumers COPPER RIVETED OVERALLS corporate County cowboy coyote created Daniel Koshland DENIM FAMILY Dockers dude ranch employees fabric factory famous flap pockets Garment Guaranteed gifts with purchase Gold headquarters HOME TOWN MERCHANT HORSE BRAND jacket Jacob Davis Jumpers Khaki Levi Strauss Foundation LEVI STRAUSS Overalls Levi Strauss Signature LEVI STRAUSS&CO LEVI'S AMERICA'S FINEST Levi's jeans Levi's overalls Levi's STORE LS&CO manufacturing men's Miners MISSES AND LADIES Novak Olive Drab Khaki Pair FREE Panatela Photograph by Hangauer/Kissinger PINK LOT popular Price printed RED TAB retailers riveted clothing Rodeo Saddleman San Francisco Sanforized seams SEWING shirts SPRING BOTTOM PANTS Stern Stern brothers Strauss & Co STRAUSS & CO'S TRADE trademark Victor Moscoso Waist Overalls Walter Haas wear Western WESTERN WEAR