Public Relations in Practice

Передняя обложка
Anne Gregory
Kogan Page Publishers, 2004 - Всего страниц: 210

The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view.

International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter. Public Relations in Practice will provide a sound introduction to a wide range of specialist areas, including:
- Marketing communications
- Internal communication
- Financial public relations
- Government and local government relations
- Public relations for non-commercial organizations
- Business-to-business (B2B) public relations
- International communications
- Sponsorship
- Pressure groups
- Corporate social responsibility
- Public relations for the services sector

 

Избранные страницы

Содержание

Marketing communications
16
Internal communication
43
Financial public relations
59
Businesstobusiness public relations
76
Lobbying Westminster and Whitehall
89
Local government relations
102
Public relations in the voluntary sector
130
Communicating corporate responsibility
158
Public relations in the service sector
173
Living in an NGO world
186
Index
201
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Другие издания - Просмотреть все

Public Relations in Practice
Anne Gregory
Недоступно для просмотра - 2005
Public Relations in Practice
Anne Gregory
Недоступно для просмотра - 2005

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Об авторе (2004)

Dr Anne Gregory is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an adviser at board level to a number of large organisations. Anne is also series editor for the PR in Practice series (published by Kogan Page).

Библиографические данные

НазваниеPublic Relations in Practice
PR in practice series
РедакторAnne Gregory
Издание:иллюстрированное
ИздательKogan Page Publishers, 2004
ISBN0749433817, 9780749433819
Количество страницВсего страниц: 210
  
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