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" Multivariate Analysis of Sales Responses of Competing Brands to Advertising', Journal of Marketing Research, vol. "
Market Response Models: Econometric and Time Series Analysis - Стр. 431
авторы: Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz - 2003 - Страниц: 502
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Tobacco Issues: Protecting our children from cigarettes. Surgeon General ...

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials - 1989 - Страниц: 666
...total purchases of a frequently purchased, established product. For this view, see: Neil E. Beckwith, 'Multivariate Analysis of Sales Responses of Competing...Brands to Advertising," Journal of Marketing Research. May 1972, Vol. IX, pp. 168-176. Jean-Jacques Lambin, "What is the Real Impact of Advertising?" Harvard...
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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions

Gary M. Erickson - 1991 - Страниц: 146
..."Simultaneous-Equation Regression Analysis of Sales and Advertising," Applied Economics, 1 (May), 103-124. Beckwith, Neil E. (1972), "Multivariate Analysis of...Advertising," Journal of Marketing Research, 9 (May), 168- 176. Bemmaor, Albert C. (1984), "Testing Alternative Econometric Models on the Existence of Advertising...
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Building Models for Marketing Decisions

P. S. H. Leeflang - 2000 - Страниц: 682
...Satisfaction and Complaint Reports', Journal of Marketing Research, vol. 20, pp. 21-28. Beckwith, NE (1972), 'Multivariate Analysis of Sales Responses...Brands to Advertising', Journal of Marketing Research, vol. 9, pp. 168-176. Bell, DE, RL Keeney and JDC Little (1975), 'A Market Share Theorem', Journal of...
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Building Models for Marketing Decisions

Peter Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert - 2000 - Страниц: 676
...Complaint Reports'. Journal of Marketing Research, vol. 20, pp. 21-28. Beckwith, NE (1972), 'Muravariate Analysis of Sales Responses of Competing Brands to Advertising', Journal of Marketing Research, vol. 9, pp. 168-176. Bell, DE, RL Keeney and JDC Little (1975), 'A Market Share Theorem', Journal of...
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