Marketing for Architects and DesignersW. W. Norton & Company, 26 апр. 2005 г. - Всего страниц: 152 Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business. The well-designed print and electronic materials shown here--brochures, books, slide shows, Web sites, and multimedia presentations--will serve as models and inspiration for enhancing their own publications, whether designed in-house or out. |
Содержание
Preface | 7 |
Print Communications | 31 |
Advertising Media | 57 |
Materials for Seminars Lecturers Interviews | 70 |
Special Events and Unique Approaches | 86 |
Office Portfolios and Books | 103 |
Further Reading | 145 |
Часто встречающиеся слова и выражения
11 inches Abramson & Partners Albert Kahn Associates archi architecture and design architecture firm Architecture Firm Award ARUP Atelier D'Art Urbain awards Bentel Abramson bifold booklet building business card Center Chetwood associates color communications cost create Creative Logic design firms direct mail eames egeraat associated architects Ellerbe Becket Engineers erick van egeraat Evata facilities figures firm's flyer Gerkan global Graham Gund graphic design Gregotti Associati HarleyEllis Helmut Jahn identity package Interior Design Internet joehnk Kajima Design Karlsberger keting Lab architecture studio Lehrer Architects Loebl Schlossman Lucille Tenazas Marg und Partner marketing materials Minor Design Group Murphy/Jahn newsletter Nightingale Associates office brochure office portfolio Olin Partnership Pentagram photography planning portfolio box postcards presentation professional Quantity Robert Lund SmithGroup JJR staff Stainback & Associates strategy tear sheets Tenazas Design tion trifold urban design visual
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