Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... customers. As she stands in line at the coffee shop, the man behind her, cell phone in hand, talks about the movie he saw last night. On search engines such as BlogPulse.com our marketing manager can actually see how much buzz her brand ...
... customers and consumers. Illustrated through gold-standard case studies, the topics this book covers include seeding trials, viral advertising, brand advocacy programmes, live buzz programmes, brand blogging, buzzworthy PR, influencer ...
... customer data and acquire new customers for Orange, the UK mobile telephone network. The 'Orange Wednesdays' promotion, set to run for three years, enables Orange customers to invite a friend for free to any cinema in the UK every ...
... customers or consumers how likely it is that they would, if prompted, recommend your product or service to your friends, family or colleagues?37The more likely it is that people would recommend your product, the more likely it is your ...
... customers this simple question: On a scale of 0–10 in likelihood, how likely is it that you would recommend this product or service to your friends, family or colleagues? Products that consistently score highly (8 and above) are those ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |