Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... brand advocates Sven Rusticus 4 Brewing buzz Liam Mulhall 5 Buzzworthy PR Graham Goodkind 6 Viral marketing Justin Kirby 7 Online opinion leaders: a predictive guide for viral marketing campaigns Idil Cakim 8 Buzz monitoring Pete Snyder ...
... brand advocates, by appending all outgoing emails with a small 'P.S.' message as if it was from the sender:'Get your free email at Hotmail'. By therefore turning Hotmail users into a promotional sales force, the email service recruited ...
... product launches. Using 'get it first' sampling (pre-launch freebies),'inside ... brand advocacy campaign designed to help adidas brand fans evangelize about ... advocates.26 Burger King 'Subservient Chicken' (2004): Highly successful and ...
... brand advocacy programmes in Chapter 3: Creating brand advocates. after discussing a number of introducea-friend referral programmes designed to generate brand advocacy, Rusticus shows how brands such as adidas, L'Oreal and O'Neill are ...
... Brand Advocates by Sven Rusticus for more information on the Dove 'Share a Secret' campaign. See also Promomagazine online article archived at http://promomagazine.com/ mag/marketing_health_beauty_care/. Figures from Burson-Marsteller ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |