Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... Brewtopia Greg Nyilasy Henry W. Grady College of Journalism and Mass Communication, University of Georgia Martin Oetting ESCP–EAP European School of Management/MemeticMinds.com Bernd Röthlingshöfer Author Contributors.
... Brewtopia, provides an in-depth case study of Blowfly Beer to show how a creative combination of buzz marketing initiatives can be integrated into a comprehensive launch strategy. Based on learning from Blowfly's success, the chapter ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |