Is Your Business Right for Franchising?Lulu.com, 1 авг. 2007 г. - Всего страниц: 144 This book is written to offer would-be Franchisors the virtual experience and benefit of personally speaking with an expert Franchise Consultant about franchising their business. It provides straight-talk advice concerning every business and personal consideration which needs to be contemplated when deciding whether to franchise a business including: Whether your business is ready to franchise, Options for expanding your business, What to expect as a Franchisor, Introduction to the franchise development process, Branding and marketing for Franchisors, Other factors that impact your chances for success, Choosing a Franchise Developer, Sample Uniform Franchise Offering Circular (UFOC) and more. Ralph Massetti is President & CEO of The Franchise Builders, a franchise consulting, development, marketing and technology firm. He also holds a Bachelors and Master Degree in Business Administration, and is a candidate for the prestigious Certified Franchise Executive (CFE) designation. |
Содержание
Are you ready? 7 | |
Maintaining growing the company store 15 | |
Partnership Limited Partnership and Joint Venture 21 | |
Time to fill up your hat rack 29 | |
Analysis ofyour trademark 34 | |
A marketing fairy tale 55 | |
Analyzing your business marketing strategy 61 | |
Is your franchise likable? 67 | |
Is technology part ofyou plan? 71 | |
Attorneys 81 | |
Sharks 88 | |
Часто встречающиеся слова и выражения
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