Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
Результаты поиска по книге
Результаты 1 – 5 из 46
... Online opinion leaders: a predictive guide for viral marketing campaigns Idil Cakim 8 Buzz monitoring Pete Snyder vii xii xiii xv 24 47 59 71 87 107 119 9 10 Changing the game Steve Curran Blog marketing Andrew Contents.
... online campaign that combined advertising with entertainment (aka ... game console 'POX'. Notable for the ingenious solution employed to identify ... game, in return for which they would be given 10 new pre-release POX units to share with ...
... online branded game (aka 'advergame') to promote awareness for Burger King's new chicken sandwich. The game involved directing the actions of a man dressed up as a chicken in underwear through what appeared to be a webcam window. Through ...
... online word of mouth.The campaign involved getting senior executives from the car manufacturer to publish online ... Game) to create mainstream buzz. An ARG is a cross-media game that blurs the distinction between fiction and reality ...
... game.Through word of mouth, the 'ilovebees'ARG attracted over a million visitors prior to the release of Halo 2, created scores of active online communities, was picked up and widely reported in the mainstream mass media, and introduced ...
Другие издания - Просмотреть все
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |