Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... manage connected marketing 16 Martin Oetting Conclusion: the future of connected marketing Justin Kirby Index 129 148 159 161 185 197 208 232 267 275 Contributors Stéphane Allard Associate Director, Spheeris Schuyler Brown Co-creative ...
... Managing Director, Digital Media Communications (DMC) Paul Marsden London School of Economics/Associate Director ... Management/MemeticMinds.com Bernd Röthlingshöfer Author Contributors.
Justin Kirby, Paul Marsden. Martin Oetting ESCP–EAP European School of Management/MemeticMinds.com Bernd Röthlingshöfer Author Sven Rusticus CEO, Icemedia Pete Snyder Founder and CEO, New Media Strategies Thomas Zorbach Founder and CEO ...
... Management consultants McKinsey & Co. estimate that twothirds of the US economy is driven by word of mouth,2 and recent research has scientifically proven what businesses have known for some time: word of mouth drives business growth ...
... management) database.21 5. Agent Provocateur 'Proof' (2001): The most popular online viral campaign to date – that happened by accident and happenstance rather than by design. A sexy cinema advertisement for the lingerie brand ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |