Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... impact of negative consumer comments on US airlines Bradley Ferguson 13 Myths and promises of buzz marketing Stéphane Allard 14 Buzz marketing: the next chapter Schuyler Brown 15 How to manage connected marketing 16 Martin Oetting ...
... impact technology has in boosting the power, reach and speed of consumers' word of mouth. There is another way in which technology affects the future of connected marketing.Technology has guaranteed that marketers will constantly be ...
... 11 And quality over quantity doesn't seem to impact on efficacy either – great ads don't mean great sales, as illustrated by the award-winning Budweiser 'Whassup?' campaign in 2000: Budweiser's US market. xviii Introduction and summary.
... impact of negative word of mouth. Using an in-depth case study focusing on the US airline industry, Ferguson shows how just a 1% reduction in negative word of mouth for an airline is likely to add US$4 million in operating profit, while ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
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