Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... identified sponsor appearing in media with a large audience: newspapers, magazines, cinema films, radio, television and, increasingly, the Web. Viral marketing: The promotion of a company or its products. Introduction and summary xvii.
... identify opinion-leading boys aged 8–13 (aka 'Alpha Pups'). Hasbro sent market researchers to city playgrounds ... identified, were invited to trial the game, in return for which they would be given 10 new pre-release POX units to share ...
... identifying online opinion leaders and demonstrates their influence in the propagation of a viral marketing campaign for software company SAP. Cakim shows that people are almost twice as likely to open an advertising clip when it is ...
... Identifying five key new realities for buzz marketers and making six forecasts for the future, Brown uses buzz campaigns from Polaroid, Reebok and Burger King to illustrate how to create buzz successfully in change-obsessed consumer ...
... Identifying, reaching, and motivating key influencers', Conference paper presented at the Word of Mouth Marketing Association Summit Chicago, 29–30 March. 18 Jurvetson, S. and Draper, T. (1997) 'Viral marketing', original version ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |