Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... advice about which car to buy. If you are a marketing manager looking for ideas, the analysis and examples in this book are very likely to stimulate you to think. In this sense, the question of whether buzz marketing is a fad x Foreword.
... idea and adopt it by seeing it adopted by others), and not for online word of mouth campaigns – see Carrigan,T. (1989) 'New Apples tempt business',PC User, 27 September: 'At Ernst &Whinney, when Macgregor initially put Macintosh SEs up ...
... idea behind seeding trials is to create goodwill, loyalty and advocacy by putting the product or service in their hands and giving them a say in how it is marketed. By involving opinion leaders in this way, by effectively inviting them ...
... idea behind the Law of the Few is an established business truth dating back to the 1940s. Indeed, evidence for the Law of the Few was first produced in a 1940 landmark study on media influence conducted by Columbia University.6 The ...
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