Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... Marketing Practice 1 1 Seed to spread: how seeding trials ignite epidemics 3 of demand Paul Marsden 2 Live buzz marketing Justin Foxton 3 Creating brand advocates Sven Rusticus 4 Brewing ... game Steve Curran Blog marketing Andrew Contents.
... brand, putting Agent Provocateur onto conversational agendas around the globe.22 6. Hasbro POX 'Alpha Pups' (2001): A high-profile experiment in viral seeding designed to ignite word of mouth for the toy manufacturer's new portable game ...
... brand advocates.26 Burger King 'Subservient Chicken' (2004): Highly successful and hilarious online branded game (aka 'advergame') to promote awareness for Burger King's new chicken sandwich. The game involved directing the actions of a ...
... marketing campaign to enhance the word of mouth appeal of the Nike brand. In a joint venture with Lance Armstrong ... Game) to create mainstream buzz. An ARG is a cross-media game that blurs the distinction between fiction and reality ...
... game turns to the potential of online branded games as a buzzworthy alternative to passive or 'interruptive' advertising. Steve Curran, president of US digital design agency Pod Digital, makes the case that online branded games are not ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |