Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... brand, featuring an orgasmic Kylie Minogue, was posted online. It was then copied, downloaded, or forwarded an estimated 100 million times. The risqué viral clip, called 'Proof', massively increased awareness for the small luxury ...
... awareness of the phone was certainly augmented by the extensive media coverage of the innovative, if controversial, campaign.25 9. adidas 'Fevercards' (2002): Popular brand advocacy campaign designed to help adidas brand fans evangelize ...
... brand marketing activities, what the risks and issues are, and how to plan a successful viral marketing campaign (focusing specifically on how to use entertaining video-based advertisements to spread awareness virally online). He ...
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