Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... brand advocacy programmes, live buzz programmes, brand blogging, buzzworthy PR, influencer outreach initiatives, buzz measurement and metrics, as well as chapters on the science and future of viral, buzz and word of mouth marketing ...
... brand conversations 65% of the time.This brand advocacy campaign also enabled adidas to generate a high-quality CRM database of 50 000 adidas brand advocates.26 Burger King 'Subservient Chicken' (2004): Highly successful and hilarious ...
... brand advocacy programmes in Chapter 3: Creating brand advocates. after discussing a number of introducea-friend referral programmes designed to generate brand advocacy, Rusticus shows how brands such as adidas, L'Oreal and O'Neill are ...
... advocacy by putting the product or service in their hands and giving them a ... brand is no better illustrated than through the intriguing history of Post ... advocacy from these opinion-leading secretaries who – flattered by the ...
... advocates. By turning opinion-leading target buyers into product or service evangelists using the Hawthorne Effect, a brand can create a powerful volunteer sales force. The truth about opinion leaders Simply by finding and reaching. 6 ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |