Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... blogging, buzzworthy PR, influencer outreach initiatives, buzz measurement and metrics, as well as chapters on the science and future of viral, buzz and word of mouth marketing.Advocating a new 'connect and collaborate' vision of ...
... blogging experiment', Conference paper presented at the Word of Mouth Marketing Association Summit, Chicago, 29–30 March, and Baker, S. and Green, H. (2005) 'Blogs will change your business', Business 30 31 32 33 34 35 36 37 Week, 2 ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |