Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
Результаты поиска по книге
Результаты 1 – 5 из 59
... approaches such as street marketing and stealth marketing. In Chapter 14: Buzz marketing: the next chapter, Schuyler Brown, co-creative director at US-based Buzz@Euro RSCG, looks at innovations and emerging trends in buzz marketing ...
... approach may be less scientific than the self-designation approach, it is a quick, easy and cost-effective solution to identifying opinion leaders. 3. Digital trace: Identifying opinion leaders through an online search on category ...
Вы достигли ограничения на просмотр для этой книги.
Вы достигли ограничения на просмотр для этой книги.
Вы достигли ограничения на просмотр для этой книги.
Другие издания - Просмотреть все
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |