Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... Procter & Gamble, 20046 Mass marketing today is a mass mistake Larry Light, Chief Marketing Officer, McDonalds, 20047 For the first time the consumer is boss, which is fascinatingly frightening, scary and terrifying, because everything ...
... Procter & Gamble 'Tremor' (2001–ongoing): The most comprehensive and extensive seed marketing initiative to date: a 10. national US sampling panel of over 250 000 teen xxii Introduction and summary.
... P&G's new products and those of its partners – including Coca-Cola, Sony and Toyota. In 2005, Procter & Gamble launched 'Tremor Moms', a second launch optimization seeding panel of 500 000 young mothers.24 8. Sony Ericsson T68i 'Fake ...
... Procter & Gamble, Pepsi, 3M, Google and Microsoft to show how seeding trials with opinion leading consumers can boost sales by up to 30%. By triggering a powerful psychological mechanism called the Hawthorne Effect that transforms trial ...
... Procter & Gamble and many other brands are making branded games an increasingly important feature of their advertising mix. Chapter 10: Blog marketing has been written by a collaboration of marketing experts all running their own blogs ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |