Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... studies from Procter & Gamble, Pepsi, 3M, Google and Microsoft to show how seeding trials with opinion leading consumers can boost sales by up to 30%. By triggering a powerful psychological mechanism called the Hawthorne Effect that ...
... Hawthorne Effect; and second, the critical role of opinion leaders in driving sales. The Hawthorne Effect Back in the 1930s, a team of researchers from the Harvard Business School were commissioned to run some employee research for the ...
... Hawthorne Effect' to describe the goodwill and advocacy that research trials generate among research participants. The Hawthorne Effect: how to win friends and influence people If the psychology of the Hawthorne Effect all seems a bit ...
... influence peers by word of mouth are predictive of opinion leader status. For example, just as 3M identified secretaries to ... Hawthorne Effect amongst the 10% of a target market whose opinions drive word of mouth demand.As a launch ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
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