Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... Chapter 14 of this book Schuyler Brown writes: 'Periodically, you'll hear stories about companies enlisting cheap labour to monitor and populate chatrooms and post commercially motivated messages to blogs. Ethical marketers know that ...
... chapters on the science and future of viral, buzz and word of mouth marketing.Advocating a new 'connect and collaborate' vision of marketing, Connected Marketing will show you how businesses can harness connectivity between clients ...
... chapters of Connected Marketing you will see time and time again that the not-so-secret 'secret' to harnessing word of mouth connections as marketing media is to do something worth talking about ... chapter. Introduction and summary xxvii.
... chapter explains how to set up and run effective seeding trials, and uses case studies from Procter & Gamble, Pepsi, 3M, Google and Microsoft to show how seeding trials with opinion leading consumers can boost sales by up to 30%. By ...
... Chapter 7: Online opinion leaders a blueprint for identifying online opinion leaders and demonstrates their influence in the propagation of a viral marketing campaign for software company SAP. Cakim shows that people are almost twice as ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |