Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... Burson–Marsteller Andrew Corcoran Senior Marketing Lecturer, Lincoln Business School, University of Lincoln Steve Curran President, Pod Digital Bradley Ferguson Founder, Intrinzyk/Founder emeriti, Informative, Inc. Justin Foxton ...
... Burson–Marsteller. Influentials is a service mark of NOP World. adidas, the adidas logo and the 3-Stripe trademark are registered trademarks of the adidas–Salomon group, used with permission. All other trademarks, service marks and ...
... Burson–Marsteller provides in Chapter 7: Online opinion leaders a blueprint for identifying online opinion leaders and demonstrates their influence in the propagation of a viral marketing campaign for software company SAP. Cakim shows ...
... Burson-Marsteller (2000) 'The Power of word of mouth', archived at http://www.efluentials.com/pages/news/061500_2.S. For campaign details see Woffenden, C. (2000) 'Viral marketing leads to healthy e-business', IT Week, 5 January ...
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