Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... understanding different types of audiences Ruth Rentschler 9. Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective Nil Sismanyazıcı Navai (Including a discussion piece contributed by Elif Shafak) ...
... understanding different types of audiences Ruth Rentschler 9. Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective Nil Sismanyazıcı Navai (Including a discussion piece contributed by Elif Shafak) ...
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... understanding how visual arts practitioners creatively combine artistic and business expertise, the marketing researcher can then construct a more appropriate form of marketing theory. The existing theory versus practice gap is in line ...
... understanding how visual arts practitioners creatively combine artistic and business expertise, the marketing researcher can then construct a more appropriate form of marketing theory. The existing theory versus practice gap is in line ...
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... understanding the relative values of different types of audiences. Traditionally, museums have operated with an emphasis on the object, with little prominence given to the needs of audiences. This chapter examines the origins of museum ...
... understanding the relative values of different types of audiences. Traditionally, museums have operated with an emphasis on the object, with little prominence given to the needs of audiences. This chapter examines the origins of museum ...
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... for the Study of Popular Music e-list (http://www.iaspm.net) , whose inputs helped to shape his understanding of issues in this area. Any errors are entirely his own. Chapter 3 Marketing in the film industry Finola Kerrigan DOI:
... for the Study of Popular Music e-list (http://www.iaspm.net) , whose inputs helped to shape his understanding of issues in this area. Any errors are entirely his own. Chapter 3 Marketing in the film industry Finola Kerrigan DOI:
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Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women