Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
Результаты поиска по книге
Результаты 1 – 5 из 28
Стр.
... suggested: music brand identity, online music fan communities, major label marketing practices and live performance. A bibliography is provided which is intended to help the reader make the journey from marketing/consumer behaviour into ...
... suggested: music brand identity, online music fan communities, major label marketing practices and live performance. A bibliography is provided which is intended to help the reader make the journey from marketing/consumer behaviour into ...
Стр.
... suggested (Table 2.2). This mix model is more suited for use at band level than by a record label managing a band's marketing efforts. The first three elements are seen as the more important ones to get right in the popular music ...
... suggested (Table 2.2). This mix model is more suited for use at band level than by a record label managing a band's marketing efforts. The first three elements are seen as the more important ones to get right in the popular music ...
Стр.
... suggested above, there could be considerable value in interdisciplinary work in the area of popular music for both marketing/consumer behaviour and popular music studies. There are five clear lines of exploration which suggest ...
... suggested above, there could be considerable value in interdisciplinary work in the area of popular music for both marketing/consumer behaviour and popular music studies. There are five clear lines of exploration which suggest ...
Стр.
... suggested: music brand identity, online music fan communities, major label marketing practices, performer brand identity and live performance. Acknowledgement. Daragh O'Reilly gratefully acknowledges the kind and constructive help of New ...
... suggested: music brand identity, online music fan communities, major label marketing practices, performer brand identity and live performance. Acknowledgement. Daragh O'Reilly gratefully acknowledges the kind and constructive help of New ...
Стр.
Вы достигли ограничения на просмотр для этой книги.
Вы достигли ограничения на просмотр для этой книги.
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
Другие издания - Просмотреть все
Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women