Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... relationship between business and culture, including issues such as the marketing and consumption of cultural offerings, cultural brand identity, product placement, and advertising. He is currently writing up a doctoral project at ...
... relationship between business and culture, including issues such as the marketing and consumption of cultural offerings, cultural brand identity, product placement, and advertising. He is currently writing up a doctoral project at ...
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... was Chairman of the Board of Trustees for most of the life of the organisation, a role that drew her into the management of the agency itself, and the management of the relationships with the various funders. The theme of marketing runs.
... was Chairman of the Board of Trustees for most of the life of the organisation, a role that drew her into the management of the agency itself, and the management of the relationships with the various funders. The theme of marketing runs.
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Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin. relationships with the various funders. The theme of marketing runs through the account in this chapter, not only as a relevant activity for the promotion of their activities – gigs ...
Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin. relationships with the various funders. The theme of marketing runs through the account in this chapter, not only as a relevant activity for the promotion of their activities – gigs ...
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... relationship to different types of audiences. It is important for museums to pitch to multiple markets, where traditionally they have served one market. The chapter identifies the value of museum marketing to customer retention and ...
... relationship to different types of audiences. It is important for museums to pitch to multiple markets, where traditionally they have served one market. The chapter identifies the value of museum marketing to customer retention and ...
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... relationships and of mood. They find that musical preference acts as a mark of identity during adolescence in ... relationships which popular music fans (in particular adolescents) form with their favourite musical acts or b(r)ands ...
... relationships and of mood. They find that musical preference acts as a mark of identity during adolescence in ... relationships which popular music fans (in particular adolescents) form with their favourite musical acts or b(r)ands ...
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women