Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... player ', their interrelationships and business-environmental issues. The focus then moves to brand identity in the popular music business, the different kinds of brands to be found there, including performer brands, venue brands and ...
... player ', their interrelationships and business-environmental issues. The focus then moves to brand identity in the popular music business, the different kinds of brands to be found there, including performer brands, venue brands and ...
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... played at festivals like Glastonbury or Lollapalooza; the music that we see and/or hear on rotation on MTV or radio and the music played at live concert or club venues. The. view. from. marketing. Despite marketing's confident onward march ...
... played at festivals like Glastonbury or Lollapalooza; the music that we see and/or hear on rotation on MTV or radio and the music played at live concert or club venues. The. view. from. marketing. Despite marketing's confident onward march ...
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... player in the popular music industry and their inter-relationships in the context of the business-environmental factors cur-rently impacting on them. The mass marketing of music is similar to the mass marketing of other popular culture ...
... player in the popular music industry and their inter-relationships in the context of the business-environmental factors cur-rently impacting on them. The mass marketing of music is similar to the mass marketing of other popular culture ...
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... play-ers in the music business together with, in some cases, an indication of their roles. This diagram does not do justice to the complexity of the business, but will serve for the purposes of this discussion to highlight the key areas ...
... play-ers in the music business together with, in some cases, an indication of their roles. This diagram does not do justice to the complexity of the business, but will serve for the purposes of this discussion to highlight the key areas ...
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... play and the first person ... so there's basically all these different things go in to making a set list and then you have to pick the right one, and when you find a set that flows beautifully and reaches – all the right things happen ...
... play and the first person ... so there's basically all these different things go in to making a set list and then you have to pick the right one, and when you find a set that flows beautifully and reaches – all the right things happen ...
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women