Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... major label marketing practices and live performance. A bibliography is provided which is intended to help the reader make the journey from marketing/consumer behaviour into popular music with the best guides available. Chapter 3 ...
... major label marketing practices and live performance. A bibliography is provided which is intended to help the reader make the journey from marketing/consumer behaviour into popular music with the best guides available. Chapter 3 ...
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... networks to deliver the products and promote and publicise them through the mass media. Major labels have smaller labels, rather like publishers have differentiate imprints, that help them to handle different categories or genres.
... networks to deliver the products and promote and publicise them through the mass media. Major labels have smaller labels, rather like publishers have differentiate imprints, that help them to handle different categories or genres.
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... major record labels BMG, Sony, EMI, Universal and Warner. It is to the major labels that classical marketing strategy terminology can most easily be seen to apply. At any one time, they will be scouting for new talent, sounds and looks ...
... major record labels BMG, Sony, EMI, Universal and Warner. It is to the major labels that classical marketing strategy terminology can most easily be seen to apply. At any one time, they will be scouting for new talent, sounds and looks ...
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... major labels selling original product, billions are being made and lost through piracy. Another environmental issue is the change in musical preferences and tastes, witness the explosion of interest in rap music over the past few years ...
... major labels selling original product, billions are being made and lost through piracy. Another environmental issue is the change in musical preferences and tastes, witness the explosion of interest in rap music over the past few years ...
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... major cultural distinctions made by fans between authentic acts and sellouts. This is often a distinction made between rock and pop. It is also tied into anticapitalist sentiment and rhetoric, as well as the separation between musical ...
... major cultural distinctions made by fans between authentic acts and sellouts. This is often a distinction made between rock and pop. It is also tied into anticapitalist sentiment and rhetoric, as well as the separation between musical ...
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women