Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... live performance. A bibliography is provided which is intended to help the reader make the journey from marketing/consumer behaviour into popular music with the best guides available. Chapter 3 considers the development of marketing ...
... live performance. A bibliography is provided which is intended to help the reader make the journey from marketing/consumer behaviour into popular music with the best guides available. Chapter 3 considers the development of marketing ...
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... live concert or club venues. The. view. from. marketing. Despite marketing's confident onward march into an ever widening number of commercial and public sectors of economic activity, neither marketing-managerial nor consumer behaviour ...
... live concert or club venues. The. view. from. marketing. Despite marketing's confident onward march into an ever widening number of commercial and public sectors of economic activity, neither marketing-managerial nor consumer behaviour ...
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... live performance – a key aspect of popular music – in general is concerned there has been some research into the ritual dimension (Gainer, 1995) and consumer sense-making processes (Caldwell, 2001). Gainer 's conclusion from her ...
... live performance – a key aspect of popular music – in general is concerned there has been some research into the ritual dimension (Gainer, 1995) and consumer sense-making processes (Caldwell, 2001). Gainer 's conclusion from her ...
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... live performance attendance. At the other end of the scale, focusing on the individual rather than the social, Holbrook (1986, 1987) and Shankar (2000) offer more personal accounts of individual music consumption experiences, including ...
... live performance attendance. At the other end of the scale, focusing on the individual rather than the social, Holbrook (1986, 1987) and Shankar (2000) offer more personal accounts of individual music consumption experiences, including ...
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... live on TV with audience involvement, in fact giving the audience a say in the creation of the idol, whether this be an individual or a group. There have been some successes and some failures, but this programme has changed the way the ...
... live on TV with audience involvement, in fact giving the audience a say in the creation of the idol, whether this be an individual or a group. There have been some successes and some failures, but this programme has changed the way the ...
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women