Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... industry Finola Kerrigan 4. The marketing of theatre Iain Fraser 5. The marketing of opera Peter Fraser 6. Marketing and jazz Dorothea Noble 7. The theory and practice of visual arts marketing Ian Fillis 8. Museum marketing ...
... industry Finola Kerrigan 4. The marketing of theatre Iain Fraser 5. The marketing of opera Peter Fraser 6. Marketing and jazz Dorothea Noble 7. The theory and practice of visual arts marketing Ian Fillis 8. Museum marketing ...
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... Industry contract. He is a member of the Chartered Institute of Marketing, an active member of the Arts Marketing Association and is currently chair of the Whitehall Theatre in Dundee. Dr Peter Fraser is a Senior Lecturer in Marketing ...
... Industry contract. He is a member of the Chartered Institute of Marketing, an active member of the Arts Marketing Association and is currently chair of the Whitehall Theatre in Dundee. Dr Peter Fraser is a Senior Lecturer in Marketing ...
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... industry at the University of Hertfordshire Business School where she is a member of the Film Industry Research Group. She is also a visiting lecturer on the MA in Film and Television Production at Royal Holloway, The University of ...
... industry at the University of Hertfordshire Business School where she is a member of the Film Industry Research Group. She is also a visiting lecturer on the MA in Film and Television Production at Royal Holloway, The University of ...
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... industry by setting film marketing within the wider context of the film industry. It maps out the historical development of the industrial formations which exist in the contemporary film industry and examines early forms of marketing ...
... industry by setting film marketing within the wider context of the film industry. It maps out the historical development of the industrial formations which exist in the contemporary film industry and examines early forms of marketing ...
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... industry and identifies the marketing tools used in today's film industry by proposing a framework of analysis for the marketing of films. Examples will be derived mainly from the American and European industry, although other industries ...
... industry and identifies the marketing tools used in today's film industry by proposing a framework of analysis for the marketing of films. Examples will be derived mainly from the American and European industry, although other industries ...
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women