Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... fan of jazz since her teens, and was a member of a thriving jazz club for many years. Before becoming an academic, Dorothea held a range of international marketing roles in two small international companies, finally as Marketing ...
... fan of jazz since her teens, and was a member of a thriving jazz club for many years. Before becoming an academic, Dorothea held a range of international marketing roles in two small international companies, finally as Marketing ...
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... fan communities, major label marketing practices and live performance. A bibliography is provided which is intended to help the reader make the journey from marketing/consumer behaviour into popular music with the best guides available ...
... fan communities, major label marketing practices and live performance. A bibliography is provided which is intended to help the reader make the journey from marketing/consumer behaviour into popular music with the best guides available ...
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... fans (in particular adolescents) form with their favourite musical acts or b(r)ands (Zillmann and Gan, 1997) and the attractive prospect of long-term band–fan relationships to exploit. Within marketing, musicrelated The marketing of ...
... fans (in particular adolescents) form with their favourite musical acts or b(r)ands (Zillmann and Gan, 1997) and the attractive prospect of long-term band–fan relationships to exploit. Within marketing, musicrelated The marketing of ...
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... fan relationships to exploit. Within marketing, musicrelated research in the eighties looked at rather instrumental matters (in the nonmusical sense), such as, for example, how to use music to get people to buy more products in ...
... fan relationships to exploit. Within marketing, musicrelated research in the eighties looked at rather instrumental matters (in the nonmusical sense), such as, for example, how to use music to get people to buy more products in ...
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... fan power. And the final approach, the political-economic one, engages with issues such as the corporate power of ... Fans are characterised (Harris and Alexander, 1998: 4) as: specialised audiences with very intensified relationships ...
... fan power. And the final approach, the political-economic one, engages with issues such as the corporate power of ... Fans are characterised (Harris and Alexander, 1998: 4) as: specialised audiences with very intensified relationships ...
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women