Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... economic infrastructure, entrepreneurship and small businesses in Eastern Europe. In this respect he currently makes regular visits to Lithuania in fulfilment of a Department of Trade and Industry contract. He is a member of the ...
... economic infrastructure, entrepreneurship and small businesses in Eastern Europe. In this respect he currently makes regular visits to Lithuania in fulfilment of a Department of Trade and Industry contract. He is a member of the ...
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... economic empowerment issues. Prior to becoming an independent consultant, she worked in the marketing/advertising ... Economics at the University of Maryland and received her master 's degree in Development Management from the London ...
... economic empowerment issues. Prior to becoming an independent consultant, she worked in the marketing/advertising ... Economics at the University of Maryland and received her master 's degree in Development Management from the London ...
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... economic activity, neither marketing-managerial nor consumer behaviour research has engaged specifically with popular music in any systematic or prolonged way. This is surprising when one considers the size of the popular music business ...
... economic activity, neither marketing-managerial nor consumer behaviour research has engaged specifically with popular music in any systematic or prolonged way. This is surprising when one considers the size of the popular music business ...
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... economy (Wolf, 2000), and the experience economy (Pine and Gilmore, 1999). Lacher (1989), linking to earlier work by Hirschman and Holbrook (1982), positioned the consumption of music as hedonic consumption, which is better explained by ...
... economy (Wolf, 2000), and the experience economy (Pine and Gilmore, 1999). Lacher (1989), linking to earlier work by Hirschman and Holbrook (1982), positioned the consumption of music as hedonic consumption, which is better explained by ...
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... , and very little indeed on the marketingmanagerial side. Popular. music. studies. Shuker (2001: 3) states that popular music studies as a discipline: Embraces the economic base and associated social relations within which.
... , and very little indeed on the marketingmanagerial side. Popular. music. studies. Shuker (2001: 3) states that popular music studies as a discipline: Embraces the economic base and associated social relations within which.
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women