Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... consumer studies in the area of popular music is examined, and contrasted with views from popular music studies. A gap between the literatures is identified. Then the structure and environment of the popular music industry is dealt with ...
... consumer studies in the area of popular music is examined, and contrasted with views from popular music studies. A gap between the literatures is identified. Then the structure and environment of the popular music industry is dealt with ...
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... consumer and now as a researcher in the field. Threads from marketing theory and practice include the nature of the product or service itself and its evolution; barriers to consumption and appreciation; audience development; education ...
... consumer and now as a researcher in the field. Threads from marketing theory and practice include the nature of the product or service itself and its evolution; barriers to consumption and appreciation; audience development; education ...
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... consumer the social functions of music create a context in which three issues are key: the management of self-identity, of interpersonal relationships and of mood. They find that musical preference acts as a mark of identity during ...
... consumer the social functions of music create a context in which three issues are key: the management of self-identity, of interpersonal relationships and of mood. They find that musical preference acts as a mark of identity during ...
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... consumer behaviour rather than by the more traditional rational decision-making model. Hedonic consumption deals with consumer experiences of aesthetic and non-aesthetic products. Experience is seen as multi-sensory (Schmitt, 2000) ...
... consumer behaviour rather than by the more traditional rational decision-making model. Hedonic consumption deals with consumer experiences of aesthetic and non-aesthetic products. Experience is seen as multi-sensory (Schmitt, 2000) ...
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... consumer 's self-perceived self-identity and desired social identity. Lived and mediated experiences serve as symbolic resources for self-construction (Elliott and Wattanasuwan, 1998). Consumers internally construct their selfconcept ...
... consumer 's self-perceived self-identity and desired social identity. Lived and mediated experiences serve as symbolic resources for self-construction (Elliott and Wattanasuwan, 1998). Consumers internally construct their selfconcept ...
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women