Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... concerned with the marketing of visual arts. This chapter provides an overview of visual arts marketing from critical, theoretical and practitioner perspectives. To date, little attention has been paid to the philosophical clashes of ...
... concerned with the marketing of visual arts. This chapter provides an overview of visual arts marketing from critical, theoretical and practitioner perspectives. To date, little attention has been paid to the philosophical clashes of ...
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... concerned there has been some research into the ritual dimension (Gainer, 1995) and consumer sense-making processes (Caldwell, 2001). Gainer 's conclusion from her interviews with consumers of live performing arts was that.
... concerned there has been some research into the ritual dimension (Gainer, 1995) and consumer sense-making processes (Caldwell, 2001). Gainer 's conclusion from her interviews with consumers of live performing arts was that.
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... concerned, there has been an extensive literature on subcultures (usually traced back to Hebdige, 1979), but for ... concerns are different, yet they share so many common bases. Both subjects have had to fight the charge of not being ...
... concerned, there has been an extensive literature on subcultures (usually traced back to Hebdige, 1979), but for ... concerns are different, yet they share so many common bases. Both subjects have had to fight the charge of not being ...
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... concern about identity is simply how to define, control and project either a brand identity or a corporate identity ... concerns, the popular music business is a site in which marketing and popular music scholars could usefully conduct ...
... concern about identity is simply how to define, control and project either a brand identity or a corporate identity ... concerns, the popular music business is a site in which marketing and popular music scholars could usefully conduct ...
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... to be able to identify with the points of view expressed in the lyrics; not only that but to remember the words and be able to sing the songs. There is often a concern amongst fans to understand the intention behind the lyrics, but also.
... to be able to identify with the points of view expressed in the lyrics; not only that but to remember the words and be able to sing the songs. There is often a concern amongst fans to understand the intention behind the lyrics, but also.
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women