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" An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption. "
Diffusion of Innovations, 5th Edition - Стр. xx
авторы: Everett M. Rogers - 2003 - Страниц: 576
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Georgetown University Round Table on Languages and Linguistics (GURT) 1990 ...

James E. Alatis - 1990 - Страниц: 540
...channels (3) over time (4) among the members of a social system" (Rogers 1983:10). An innovation is "an idea, practice or object that is perceived as new by an individual or other unit of adoption" (11). Thus, innovations can be conceptual, methodological, or technological...
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Lebenszykluskonzepte: Grundlage für das strategische Marketing- und ...

Uwe Höft - 1992 - Страниц: 328
...gesamte Prozeß der Erforschung und Anwendung einer Technologie verstanden werden."15 - "An Innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adaption."16 - "Innovation is the creation of any product, Service or process which is...
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Preventing AIDS: Theories and Methods of Behavioral Interventions

Ralph J. DiClemente, John L. Peterson - 1994 - Страниц: 366
...of a social system (Rogers. 19g31. Diffusion consists of four main elements: ( 1 1 The innovation, an idea, practice, or object that is perceived as new by an individual or other unit of adoption; (21 communication channels, the means by which messages are exchanged; (31...
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Squeezing a New Service Into a Crowded Market

Dennis J. Cahill - 1995 - Страниц: 186
...innovations earlier. Everett Rogers, probably the leading authority on innovation, defines an innovation as an idea, practice, or object that is perceived...organization with a new alternative or alternatives, with new means of solving problems. (Rogers, 1983: xviii-xix) But the probabilities of the innovation's...
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Diffusion of Innovations, 4th Edition

Everett M. Rogers - 2010 - Страниц: 550
...the main concepts that will be detailed in Chapters 2 through 11. 1. The Innovation An innovation is an idea, practice, or object that is perceived as new by an individual or other unit of adoption. It matters little, so far as human behavior is concerned, whether or not an...
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Diffusion and Adoption of Information Technology: Proceedings of the first ...

Karlheinz Kautz, Jan Pries-Heje - 1996 - Страниц: 240
...empirical studies of IT adoption. Rogers (1983), an authority on innovation theory, defined an innovation as an idea, practice, or object that is perceived as new by an individual or other unit of adoption. Thus, an innovation is not only a renewal by means of technology, but it can...
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The Telegraph: How Technology Innovation Caused Social Change

Annteresa Lubrano - 1997 - Страниц: 216
...course offerings were those in the technology of telegraphy. 6, Rogers (1983,p 12) defines innovation as "an idea, practice, or object that is perceived as new by an individual or other unit of adoption." Technology is a major component of the innovation process in that it allows...
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Voluntary Annual Report Disclosure by Listed Dutch Companies, 1945-1983

Kees Camfferman - 1997 - Страниц: 406
...as an innovation diffusion process. In general terms, an innovation is defined by Rogers (1983:11) as 'an idea, practice or object that is perceived as new by an individual or other unit of adoption'. In the context of financial statement disclosure, this implies that, as is...
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The Reformability of China's State Sector

Guanzhong James Wen, Dianqing Xu - 1997 - Страниц: 520
...economic research on R&D is technological innovation. Everett Rogers defines an innovation broadly as "an idea, practice, or object that is perceived as new by an individual or other unit of adoption" [Rogers, 1982]. However, for some others, the concept of innovation is an intermediate...
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Handbook of Administrative Communication

James Garnett - 1997 - Страниц: 966
...promote or inhibit the diffusion of innovations. According to Rogers (1983:11) an innovation is "any idea, practice, or object that is perceived as new by an individual or other unit of adoption." Even if such an idea or practice has been around for years, it becomes an...
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