The Story Factor: Inspiration, Influence, and Persuasion Through the Art of StorytellingBasic Books, 4 апр. 2006 г. - Всего страниц: 299 This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals. |
Содержание
The Six Stories You Need to Know How to Tell | 1 |
What Is Story? | 27 |
What Story Can Do that Facts Cant | 49 |
How to Tell a Good Story | 83 |
The Psychology of Storys Influence | 105 |
Sound Bite or Epic? | 133 |
Influencing the Unwilling Unconcerned or Unmotivated | 157 |
Storylistening as a Tool of Influence | 181 |
The Life of a Storyteller | 219 |
Story Thinking as a Skill | 241 |
Testing the Six Stories You Need to Tell in Real Life Sunrise Stories | 259 |
Resources | 271 |
Storytelling in Action | 285 |
Bibliography | 287 |
291 | |
Storyteller Dos and Donts | 199 |
Другие издания - Просмотреть все
The Story Factor: Inspiration, Influence, and Persuasion through the Art of ... Annette Simmons Ограниченный просмотр - 2009 |
The Story Factor: Inspiration, Influence, and Persuasion through the Art of ... Annette Simmons Ограниченный просмотр - 2009 |
The Story Factor: Inspiration, Influence, and Persuasion through the Art of ... Annette Simmons Недоступно для просмотра - 2009 |
Часто встречающиеся слова и выражения
African American Aikido asked become behavior believe better boring boss brain build Children's Miracle Network communicate connect create creative Culture Jam cynical decision deliver develop Digital Storytelling emotions employees ence experience face facts fear stories feel fluence frustration George Carlin give goals hear hope human idea imagine influ Jonesborough Kennesaw State University knew listening living look manager mean Meeka Millie Jackson mind move Nasrudin negative organization outcomes Parvati Paul and Terry person play remember sense Shiva skills smell smiled someone sound Spear of Destiny stop story you tell Storytelling Festival strategy Sunrise Sunrise Senior Living talk tell a story tell the story things tion Tipper Gore told trust truth understand vision story walk want to influence wisdom wish to influence wonderful words