Customer Centric Product Definition

Analyze Avaya Bio-Rad brainstorming Chapter Circuit City clients company’s competitive competitors create Cross-functional team customer image customer interviews customer needs customer requirements customer value customer visits customer-centric product definition customer’s environment customers want Dade Behring define development team diagnostic differentiation Divx Edsel engineering evaluate example Figure focus focused Ford functionality identify image diagram implementation important industry Internet interview process Kano LaDuke lead users Lee Iacocca linear bearings Linux Linuxcare manufacturer market segment MDPD process MDPD project measure metrics mission statement must-be Mustang organization PDC’s percent planning prioritize probe problem product definition process product development process product features product or service profit questions requirements diagram Reynolds & Reynolds selection solution specific stage success survey SWOT analysis target team members team’s throughput TRIZ understanding value proposition visit matrix voice