Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. v
... a multi-sectoral, inter-disciplinary and international perspective 159 Nil S ̧ismanyazıcı Navaie (Including a discussion piece contributed by Elif Shafak) 10 Key issues in arts marketing 187 Peter Fraser, Finola Contents.
... a multi-sectoral, inter-disciplinary and international perspective 159 Nil S ̧ismanyazıcı Navaie (Including a discussion piece contributed by Elif Shafak) 10 Key issues in arts marketing 187 Peter Fraser, Finola Contents.
Стр. vii
... perspective. His other research interests involve the development of economic infrastructure, entrepreneurship and small businesses in Eastern Europe. In this respect he currently makes regular visits to Lithuania in fulfilment of a ...
... perspective. His other research interests involve the development of economic infrastructure, entrepreneurship and small businesses in Eastern Europe. In this respect he currently makes regular visits to Lithuania in fulfilment of a ...
Стр. 2
... perspective of a consumer and now as a researcher in the field. Threads from marketing theory and practice include the nature of the product or service itself and its evolution; barriers to consumption and appreciation; audience 2 Arts ...
... perspective of a consumer and now as a researcher in the field. Threads from marketing theory and practice include the nature of the product or service itself and its evolution; barriers to consumption and appreciation; audience 2 Arts ...
Стр. 3
... perspectives. To date, little attention has been paid to the philosophical clashes of art for art's sake versus art for business' sake when constructing visual arts marketing theory. Unlike the majority of other industry sectors, non ...
... perspectives. To date, little attention has been paid to the philosophical clashes of art for art's sake versus art for business' sake when constructing visual arts marketing theory. Unlike the majority of other industry sectors, non ...
Стр. 8
... perspective to cover the theoretical gap in explaining and predicting the sense-making associated with live performance attendance. At the other end of the scale, focusing on the individual rather than the social, Holbrook (1986, 1987) ...
... perspective to cover the theoretical gap in explaining and predicting the sense-making associated with live performance attendance. At the other end of the scale, focusing on the individual rather than the social, Holbrook (1986, 1987) ...
Содержание
1 | |
6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women