Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Iain Fraser is a Lecturer in Marketing at Dundee Business School, in the University of Abertay, Scotland. He holds an honours degree in Building Technology from the University of Manchester Institute of Science and Technology and an MSc ...
Iain Fraser is a Lecturer in Marketing at Dundee Business School, in the University of Abertay, Scotland. He holds an honours degree in Building Technology from the University of Manchester Institute of Science and Technology and an MSc ...
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highlighted some ways in which business schools currently fail to address many important aspects of how people survive ... Peter is a member of the Complexity and Management Centre at the University of Hertfordshire Business School.
highlighted some ways in which business schools currently fail to address many important aspects of how people survive ... Peter is a member of the Complexity and Management Centre at the University of Hertfordshire Business School.
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Daragh O'Reilly is a Lecturer in Marketing at Leeds University Business School. Originally a modern languages graduate of Trinity College, Dublin, he spent much of his early career in inward investment promotion in Ireland, ...
Daragh O'Reilly is a Lecturer in Marketing at Leeds University Business School. Originally a modern languages graduate of Trinity College, Dublin, he spent much of his early career in inward investment promotion in Ireland, ...
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If artists always responded to the wishes of the marketplace, there would never be any meaningful progression of artistic thinking, new schools of thought, movements and development of theory. Chapter 8 considers the museum sector and ...
If artists always responded to the wishes of the marketplace, there would never be any meaningful progression of artistic thinking, new schools of thought, movements and development of theory. Chapter 8 considers the museum sector and ...
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |