When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the ArtsSpringer Science & Business Media, 5 дек. 2013 г. - Всего страниц: 127 Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. |
Содержание
A Introduction | 1 |
B Basics | 6 |
C Attributes of Luxury BrandArt Collaborations | 33 |
D Typology of Luxury BrandArt Collaborations | 65 |
E Closing remarks | 95 |
| 101 | |
List of appendices | 127 |
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When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts Olga Louisa Kastner Недоступно для просмотра - 2013 |
When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts Olga Louisa Kastner Недоступно для просмотра - 2013 |
Часто встречающиеся слова и выражения
3-cluster solution accessed accordingly aesthetics appendix approach art world artworks Arty Limited Edition associations attributes of LBACs Backhaus Baumgarth brand personalities Chanel characteristic values Chevalier/Mazzalovo cluster analysis clustering methods Comité Colbert commonly concept of LBACs concept of luxury consumer consumer’s contemporary art context creative creative-inspirational cultural demarcation derived empirical entities exclusively fashion Figure forms of LBACs frequency distribution function hence Hennessy Hermès heterogeneous Hugo Boss Prize inductive inductive reasoning initially innovative level institutions integration Interbrand interview magazine Kapferer Kapferer/Bastien Knoblich Lacoste Lasslop latter LBAC-types level of measurement Louis Vuitton Luxury Brand Directory luxury brand management Luxury Brand-Art Collaborations LVMH Marc Jacobs marketing Maxwell Mercedes-Benz Michau notion number of clusters one’s perspective on art potentially practice of LBACs product category proximity referred regard represents Schögel selected similar strategy Takashi Murakami thesis types of LBACs typological study typology Wiesbaden WLBD World Luxury Brand Zaha Hadid