The winning argument
Examines twelve characteristics of a winning argument and presents the rudiments and sophisticated levels of persuasion based upon ancient and modern techniques.
Print Book, English, ©2001
Section of Litigation, American Bar Association, Chicago, Ill., ©2001
xxiv, 182 pages ; 23 cm
9781570739385, 1570739382
46882906
Winning arguments are goal-directed
Winning arguments are tailored to the decision-maker
Winning arguments are strengthened by the speaker's ethos
Winning arguments are founded on reason
Winning arguments are built with evidence, law, and policy
Winning arguments appeal to emotion
Winning arguments use the best medium for the message
Winning arguments are arranged strategically
Winning arguments have an appealing style
Winning arguments use delivery to enhance communication
Winning arguments engage the listener
Winning arguments refute opposing points
Includes index