Information Rules: A Strategic Guide to the Network Economy

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Harvard Business Press, 6 окт. 1998 г. - Всего страниц: 352
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
 

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LibraryThing Review

Пользовательский отзыв  - shawnd - LibraryThing

This is an absolute classic, and 10 years after publication still has relevant and critical information in each chapter. Perhaps a more up-to-date monograph for many topics would be Judo Strategy ... Читать весь отзыв

LibraryThing Review

Пользовательский отзыв  - sdashiell - LibraryThing

One of the best book on the new economy written by actual economists. Their emphasis is on online commerce and pricing strategies. Читать весь отзыв

Содержание

Managing LockIn
Networks and Positive Feedback
Cooperation and Compatibility
Waging a Standards
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