Writing for Television, Radio, and New Media

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Cengage Learning, 1 янв. 2014 г. - Всего страниц: 528
WRITING FOR TELEVISION, RADIO, AND NEW MEDIA has been the leading work in its field for more than fifty years. Its frequently updated revisions, including the eleventh edition, combine the best principles and examples of the past with those of contemporary practice. Its thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. The text also presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. /New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
 

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Содержание

The Mass Media
1
Basic Elements of Production
21
Format and Style
62
Commercials and Announcements
83
News and Sports
147
Features Documentaries and Reality Programs
208
Interview and Talk Programs
265
Music Variety and Comedy
301
Corporate Educational and Childrens Programs
323
The Play
384
Professional Opportunities
440
Glossary
469
Index
485
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