John Chambers and the Cisco Way: Navigating Through Volatility

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John Wiley & Sons, 31 окт. 2002 г. - Всего страниц: 192
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John Chambers and the Cisco Way gets to the heart of a phenomenon that has taken center stage of world business. Through expert analysis and insight acquired through extensive interviews with venture capitalists and Cisco executives, customers, and competitors, author John Waters skillfully explains the management style of CEO John Chambers and his role in Cisco Systems' success in the volatile technology sector.
Beyond exploring his key business strategies and management philosophy at Cisco, this book chronicles Chambers' amazing journey from IBM salesman to Cisco CEO. In just a few short years, Chambers has presided over the creation of more than $480 billion in stockholder value, and has expanded his company into nearly every part of the networking industry. John Waters gives readers an inside look at one of the most successful managers in history and places his story within the current business landscape and market environment, offering new insight into Chambers' innovative leadership.
 

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NAVIGATING THROUGH VOLATILITY INTRODUCTION THE QUINTESSENTIAL INFORMATION AGE CEO
1
NAVIGATING THROUGH VOLATILITY 1 A WEST VIRGINIAN CHOIRBOY
7
NAVIGATING THROUGH VOLATILITY 2 SELLING A DREAM
17
NAVIGATING THROUGH VOLATILITY 3 MEANWHILE WAY OUT WEST THE FOUNDING OF CISCO
27
NAVIGATING THROUGH VOLATILITY 4 HEIR APPARENT
39
NAVIGATING THROUGH VOLATILITY 5 COMPETITION AND CONVERGENCE
47
NAVIGATING THROUGH VOLATILITY 6 THE CUSTOMER IS THE STRATEGY
61
NAVIGATING THROUGH VOLATILITY 7 GROWTH BY ACQUISITIONS
71
NAVIGATING THROUGH VOLATILITY 9 EVANGELIST
105
NAVIGATING THROUGH VOLATILITY 10 WALKING THE TALK IN CISCO CITY
125
NAVIGATING THROUGH VOLATILITY 11 GETTING POLITICAL
137
NAVIGATING THROUGH VOLATILITY 12 NEVER SAY NEVER
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NAVIGATING THROUGH VOLATILITY EPILOGUE REORGANIZATION
165
NAVIGATING THROUGH VOLATILITY Appendix A CISCOS ACQUISITION HISTORY
169
NAVIGATING THROUGH VOLATILITY INDEX
181
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NAVIGATING THROUGH VOLATILITY 8 THE CISCO SEDUCTION
89

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Об авторе (2002)

JOHN K. WATERS is a Silicon Valley-based journalist and author who has been covering the high-tech beat for more than a decade. His work has appeared in the San Francisco Examiner, the Business Journal, San Jose Magazine, Business-to-Business Network, Java Report, Application Development Trends, Software Magazine, ITworld, and Fortune magazine's eBusiness Web site. Waters is the author of more than a dozen books, including The Everything Computer Book, Silicon Valley: Inventing the Future (with Jean Dietz Sexton), and Selling for People Who Hate to Sell (with Brigid Massie). He also co-scripted the documentary film Silicon Valley: A 100 Year Renaissance (with John McLaughlin and Ward Winslow), which was narrated by Walter Cronkite and aired on PBS for the first time in 1998.

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