The Effects of Mass Communication

adult appear audience members Bailyn behavior Berelson Bogart campaign cent chapter characteristics child cited comic books communica communications research conversion crime and violence CRUZ The University delinquency differences discussed effects of mass Erie County escapist material example existing exposed fact fare film findings functions Gaudet group norms Herzog Himmelweit Hovland Ibid indicate involved issues Janis Katz and Lazarsfeld Kelley Lazarsfeld 1955 less listeners mass communication mass media media content media material mediating factors munication noted observed opinion change opinion leaders opinion leadership Oppenheim orientation particular passivity peer group personal influence persuasive communication pertinent phenomenistic present author programs propaganda proposed Psychology Public Opinion Quarterly radio regard reinforcement relative reported selective exposure selective perception serials serve similar situations Social Psychology sources specific studies suggest television tion topic typically University Library UNIVERSITY UNIVERSITY OF CALIFORNIA/SANTA variables various viewers Vince violent media war bond Warner and Henry Weltanschauung