The Business of Winning: Strategic Success from the Formula One Track to the Boardroom

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Kogan Page Publishers, 3 окт. 2014 г. - Всего страниц: 256

In this riveting insider's account of over 30 years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes.
Like any global business, Formula One demands the best from its people. To thrive within it requires impeccable leadership and communications skills, as well as the ability to design, manufacture, develop and bring to market a constantly improving high-technology product and constantly work to immoveable deadlines with an immense supply chain and tight regulations.
The Business of Winning sets out a one-stop management guide for executives keen to emulate this high-speed, high-impact approach to business. Based on hard-won experience and practical examples of how owners, drivers, teams, technicians and sponsors deal with the full range of management questions and issues they face every day, Mark Gallagher brings the drama of the Formula One business to life in vivid detail.

Online supporting resources for this book include a bonus chapter taking the fear out of the future.

 

Содержание

A global business
1
02 Insights on leadership
15
03 Brand building
45
04 Building winning teams
65
05 The pit stop
81
06 The importance of change
95
07 Formula Ones safety revolution
115
08 Innovating to succeed
137
09 Performance management
153
10 Communication
169
11 Learning from F1s top drivers
187
12 Coulthard in conversation
205
13 Stories from my time in F1
219
Index
241
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Об авторе (2014)

Mark Gallagher has worked in Formula One for almost 30 years and has spent the last 15 working as senior executive within the management of Jordan Grand Prix, Red Bull Racing and Cosworth. Mark heads a sports investment group, sits on the board of Status Grand Prix and uses his vast experience of the Formula One industry to work with teams, sponsors and drivers. He also makes regular appearances in the media, notably with Sky News and the BBC. He speaks for multinational companies at business events globally.

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