Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value

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Harvard Business Press, 18 июн. 2013 г. - Всего страниц: 256
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Introducing the global mind-set changing the way we do business.

In this fascinating book, global entrepreneurship expert Daniel Isenberg presents a completely novel way to approach business building—with the insights and lessons learned from a worldwide cast of entrepreneurial characters. Not bound by a western, Silicon Valley stereotype, this group of courageous and energetic doers has created a global and diverse mix of companies destined to become tomorrow’s leading organizations.

Worthless, Impossible, and Stupid is about how enterprising individuals from around the world see hidden value in situations where others do not, use that perception to develop products and services that people initially don’t think they want, and ultimately go on to realize extraordinary value for themselves, their customers, and society as a whole. What these business builders have in common is a contrarian mind-set that allows them to create opportunities and succeed where others see nothing. Amazingly, this process repeats itself in one form or another countless times a day all over the world.

From Albuquerque to Islamabad, you will travel with Isenberg to discover unusual yet practical insights that you can use in your own business. Meet the founders of Grameenphone in Bangladesh, PACIV in Puerto Rico, Sea to Table in New York, Actavis in Iceland, Studio Moderna in Slovenia, Hartwell Metals in Hong Kong and Southeast Asia, Given Imaging in Israel, WildChina in China, and many others. You’ll be moved by the stories of these plucky start-ups—many of them fueled by adversity and, more often than not, by necessity.

Great stories, stunning successes, crushing failures—they’re all here. What can we, in the East and West, learn from them? What can you learn—and what will these entrepreneurial stories, so compellingly told, inspire you to do?

Let this book open doors for you where you once saw only walls. If you’ve ever felt the urge to turn a glimmer of an idea into something extraordinary, these stories are for you.
 

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Содержание

Surprise
1
Who Is an Entrepreneur? Three Myths
7
Myth 1 Entrepreneurs Must Be Innovators
11
Myth 2 Entrepreneurs Must Be Experts
25
Myth 3 Entreprenuers Must Be Young
41
Running Away from the Crowd
57
Why the Best Entrepreneurs Seem Crazy
61
Why the Best Ventures Seem Worthless or Impossible or Stupid
85
Personal Gain
155
Making Sense of It All
175
Perceiving Extraordinary Value
179
Creating Extraordinary Value
193
Capturing Extraordinary Value
211
A Crack Jerk and a Leap
229
Notes
263
Index
271

When Adversity Meets Reward
109
If You Cant Stand the Heat
111
Some Kitchens Are Hotter Than Others
125
Solving Burning Problems
141
Acknowledgments
279
About the Author
281
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Об авторе (2013)

Daniel Isenberg--entrepreneur, professor, investor, speaker, and policy adviser--is founding executive director of the Babson Entrepreneurship Ecosystem Project and Adjunct Professor at Columbia Business School. Isenberg taught for eleven years at Harvard Business School and has published dozens of HBS cases on entrepreneurial ventures around the world. He is a frequent participant at Davos and speaker at Global Entrepreneurship Week and the G20 Youth Entrepreneurship Summit, and has been quoted widely in the media.

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