Identity and the Museum Visitor Experience

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Routledge, 16 июн. 2016 г. - Всего страниц: 301
Understanding the visitor experience provides essential insights into how museums can affect people’s lives. Personal drives, group identity, decision-making and meaning-making strategies, memory, and leisure preferences, all enter into the visitor experience, which extends far beyond the walls of the institution both in time and space. Drawing upon a career in studying museum visitors, renowned researcher John Falk attempts to create a predictive model of visitor experience, one that can help museum professionals better meet those visitors’ needs. He identifies five key types of visitors who attend museums and then defines the internal processes that drive them there over and over again. Through an understanding of how museums shape and reflect their personal and group identity, Falk is able to show not only how museums can increase their attendance and revenue, but also their meaningfulness to their constituents.
 

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Preface
Museums and Their Visitors
The Museum
The Visitor
The Visit
Satisfaction
Memories
The Museum Visitor Experience Model
Theory to Practice
Attracting and Building Audiences
Making Museums Work for Visitors
Institutional Value and Accountability
Notes
References
Index About the Author
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Practice

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Об авторе (2016)

John Falk is a co-founder and co-director of the Institute for Learning Innovation in Annapolis, Maryland, where he resides.

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