Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... advertising' are major challenges to the traditional marketing model.Throughout the book we are also reminded of the increasingly cynical, sceptical, and marketing-savvy consumer. Indeed, noise and scepticism are major forces that send ...
... marketing is often the label of choice for campaigns harnessing online word of mouth connections,5 word of mouth marketing for campaigns using traditional or 'offline' word of mouth connections, and buzz marketing for campaigns that ...
... Marketing today is in a state of turmoil. Industry leaders say that the traditional marketing campaigns, based on mass media advertising, are not working anymore. And the facts back them up. A 2004 study into advertising effectiveness ...
... traditional marketing campaigns built around mass media advertising can still work. But the problem is that they are few and far between. A century ago the founder of consumer packaged goods giant Unilever, Lord Leverhulme, lamented ...
Justin Kirby, Paul Marsden. Given falling returns and increasing costs associated with traditional marketing campaigns, it was only a matter of time before shareholders and boardroom directors would begin to look at marketing as the next ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |