Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... target market by no more that six links.4 So whilst viral marketing is often the label of choice for campaigns harnessing online word of mouth connections,5 word of mouth marketing for campaigns using traditional or 'offline' word of ...
... target markets through traditional marketing campaigns. 5. New ad blocking technology is empowering people to skip, stop, or avoid unwanted advertising messages and interruptive marketing campaigns. Of course, it is one thing for ...
... marketing: the next chapter, Schuyler Brown, co-creative director at US-based Buzz@Euro RSCG, looks at innovations and emerging trends in buzz marketing – initiatives designed to stimulate word of mouth among a target market ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
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